Press & News
Current press releases
Marketing responsibilities at Zwiesel Kristallglas AG reassigned
In the scope of this corporate restructuring, Michael Eichinger will take over as the new Marketing Director, reporting directly to Michael Reuter. In his previous position, Eichinger was in charge of brand management, which included responsibility for the conceptual design of the Zwiesel Glas brand and the preparation and implementation of the internal and external brand roll-out.
Repositioning of a global market leader
The exquisite, stylish glasses of Zwiesel Kristallglas AG have been prized the world over since 1872 – by star chefs, decision-makers in upscale hotels and restaurants as well as retailers and consumers.
A new, encompassing umbrella brand
The unveiling of the new Zwiesel Glas umbrella brand of Zwiesel Kristallglas AG is THE big news of this year's Ambiente trade fair. With its unique trademark in the shape of a musical note, Zwiesel Glas is dedicated to the world’s most refined hosts and discerning guests.