German Brand Award
This year, companies that have distinguished themselves through successful brand management in Germany were once again honored with the German Brand Award.
We were able to convince the renowned jury for the third year in a row and received the award in the category "Excellent Brands - Interior & Living". Criteria such as independence and brand typicity, brand distinctiveness, differentiation from the competition and target group relevance were evaluated. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand presence, the homogeneity of the brand experience and the economic success also played a decisive role in the judging process. We are among the best of around 1,200 submissions from 19 countries, because we are consistently and successfully driving forward our strategic expansion of the high-quality brand business, which began with the brand relaunch in 2020, with the help of our two-brand strategy. And we do this so convincingly that - after multiple awards in the past years - this year we were honoured as "Winner" in the category "Excellent Brands - Interior & Living" with the German Brand Award. Brand and Product Manager Lisa Müller and Verena Danzer accepted the certificate in person at the award ceremony on 15 June in Berlin's Verti Music Hall.
"The award is a confirmation of the path we embarked on with Zwiesel Glas in 2020 and have been consistently pursuing ever since," says owner Prof. Dr. Andreas Buske, thanking all those involved.