German Brand Award
![German-Brand-Award-2024.jpg](/media/image/thumbnail/German-Brand-Award-2024_800x800.jpg)
Every year, the German Brand Award honours companies that score with successful brand management. We were able to convince the renowned jury for the fourth year in a row and received the award in the "Excellent Brands - Interior & Living" category.
"The award is a confirmation of the path we took with Zwiesel Glas in 2020 and have been consistently pursuing ever since," says owner Prof Andreas Buske. Michael Eichinger, Head of Marketing, accepted the certificate in person at the award ceremony on 13 June in Berlin's Uber Eats Music Hall.
The German Brand Award is organised by the independent and internationally active institution "German Design Council". The jury, which is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies, selected the best from around 1,300 submissions from 19 countries. Criteria such as originality and brand typology, brand character, differentiation from the competition and target group relevance were assessed. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand image, the homogeneity of the brand experience and economic success also played a decisive role in the judging process.