This year, companies that have distinguished themselves through successful brand management in Germany were once again honored with the German Brand Award.
An award that takes into account aspects of the degree of innovation, sustainability, future viability, as well as design quality, homogeneity and economic success in its judging process.
We were able to convince the jury and were once again honored with the coveted German Brand Award. Firstly, for the project "150 years of ZWIESEL GLAS" as "Winner" in the category "Excellence in Brand Strategy and Creation - Brand Experience of the year" and for the anniversary movie also as "Winner" in the category "Excellence in Brand Strategy and Creation - Brand Communication - Movies, Commercials & Virals". ZWIESEL GLAS owes the successful implementation of the anniversary movie to the successful collaboration with the agencies brandtouch° GmbH and Sirensrock GmbH. "Special Mention" was awarded to ZWIESEL GLAS in two categories for the communication under the new DACH "Sounds like Zwiesel" in "Excellence in Brand Strategy and Creation - Brand Impact of the Year" and "Excellence in Brand Strategy and Creation - Brand Communication - 360° Campaign." Owner Prof. Dr. Andreas Buske is pleased to say, "The award is a confirmation of the path we embarked on with ZWIESEL GLAS in 2020 and have continued to pursue consistently ever since. That is why it is particularly gratifying to also receive the German Brand Award in our anniversary year, in which we were also once again honored as a global market leader." and economic success were taken into account in its judging process.